food packaging
Nasi
Lemak
Tapau
ABOUT
The
Branding
Nasi Lemak Tapau is a food packaging brand which specifically produce the creative innovation towards the whole new structure and appearance of a Nasi Lemak packaging across Malaysia.
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Our brand has specified the major three objectives of this project on Nasi Lemak Tapau packaging. The first purpose is to develop new packaging of Nasi Lemak. Due to our overall research, we conclude that on problem affects the lack of freshness which can be solved! Therefore, the precise selection of material which suitable for the packaging is important.
The following objective is on produce a convenient product in the market. According to our early studies, in take-away methods applied to Nasi Lemak have not much really been helpful to the people. Although, what we requires to do is to construct the redesign and restructure the existing packaging now towards a better innovations.
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Next objective is on branding of Nasi Lemak towards food culture in Malaysia. In these days by days, food trends has so much diverting towards more to international food such Japanese and Korean Food. In this case, we are proudly wanted to introduce this new packaging brand of Nasi Lemak around Malaysia, and possibly in Asia!
Initial
Research
Nasi Lemak Bungkus
This is the origin packaging of Nasi Lemak in Malaysia. Its famous folded structure of plant leaves and paper together has come with this very known called Nasi Lemak Bungkus. Although its using banana leaf with an oil brown paper, we observe there are several issues encountered in terms of the sustainability towards freshness of food content.
Nasi Lemak
Polystyrene
For this particular packaging in recent times, a plain white polystyrene is a quick and easy packaging that have already helped many nasi lemak vendors in selling Nasi Lemak. Although there are also several problems due to the material itself which is strictly prohibited used when the material has something to do with chemical reaction towards the food content.
Nasi Lemak
'Tupperware'
Within this packaging, it famous among our people with its calling name 'Tupperware' that represents the plastic container. The packaging itself confirmed it is an eco-friendly type of packaging. But also, some problems mattered encountered due to its limited spacing content.
Insight & Opportunity
Insight
An observation has occured towards the people who desires in eating Nasi Lemak. We observed and noticed in each every day, the people tend to buy typical Nasi Lemak from the street stall, food truck or restaurant. At somehow, there are severals that have issues about the condiments of Nasi Lemak itself being mixed up when its already packed up for take away.
Opportunity
We would produce an ideal packaging which offers the great innovations in structure design which will be able to be the perfect fit for Nasi Lemak packaging for the people.
Brand
Logo
Packaging
Design
Presenting the new ideal innovative and creative packaging design of Nasi Lemak. From outer look, it has the shape of hexagon box with a cover on top. This packaging has lockfold at the front edge in between. Another lockfolds are at the bottom of the packaging. As for the label design, a banana leaf texture applied with the brand logo overlapped on it. Want to know more about the inner look of this packaging? Catch us all live at MSU Idea Regeneration Expo 2018 soon!
The Grand
Exhibition
IDEA REGENERATION EXPO 2018
Nasi Lemak Tapau will be presenting their showcase and exhibit at Management & Science University Shah Alam soon! All of you are invited and we are very honored to see you there.